Marketing BS Book Description

We make marketing too complicated.

Companies want the latest deep learning algorithms, but they aren’t answering the phone when new customers call. Executives are messing up the basics while being distracted by shiny objects like big data and AI.

We are stretching for tree tops while the low-hanging fruit goes unpicked. Even worse—the ground is littered with fruit that needs to be harvested before it rots.

Not all marketing is easy, but a lot of it is. Instead of focusing on the simple stuff, we’ve been transfixed by the ideas of vendors, gurus, and academics, who are motivated to spend your money, increase their personal prestige, or add needless complexity.

Don’t get distracted. In Marketing BS, Edward Nevraumont exposes the propaganda being pushed by the marketing-industrial complex. Backed by compelling evidence, Edward explains why you are wasting your time with personalization, segmentation, loyalty programs, fancy commercials, and blind adherence to “data-driven marketing.” Then he shares what does work with shockingly simple logic. Marketing BS is your invitation to stop marketing with your ego and start marketing for effectiveness.

To learn more: MarketingBS.com/book