I started the predecessor to this site in 2013 (MarketingIsEasy.com). My intention was to write a book about marketing in real time – like Dickens if instead of caring about Victorian England Orphans he cared about marketing attribution models. But alas, life got in the way. In 2016 I left my role as CMO at A Place For Mom, took the ideas from Marketing is Easy and pivoted to writing a broader book about how being Good Enough was better than Excellent (this site). But my life of leisure as an author did not last long. Before the end of that year I was working again full time at a company called General Assembly – and I had my second child. The book was sidelined again.
In May 2018 General Assembly sold to Adecco for over $400MM. I spent a couple of months wrapping things up and left in August of that year. Then I dove back into book writing. I shifted back to the original plan of a book about marketing. With another half decade under my belt I had more stories and experience. I was also more committed to life not getting in the way. I turned down new opportunities to get this book that had been sitting inside me out of my system. I even hired a team of editors, strategist and designers to help me get it over the line (and keep me honest).
The book started as Marketing is Easy, but through the process of writing it, it changed. The story flipped. Instead of being about how marketing is easy and “don’t get distracted by the shiny objects”, I have changed the emphasis. The book begins with a take-down of all the “BS” that is out there in the marketing space – all the shiny objects that people get distracted with. Only in the second half of the book do I dive into how to do marketing “correctly” – how “Marketing is Easy”.
The title, “Marketing is Easy” did not seem to make sense any more. I changed it to “Marketing BS”.
So I needed a new domain name too. I picked up MarketingBS.com.
The book is being released in mid-2109 and I am very excited about it.
Meanwhile this blog is being semi-retired.
Although I have not updated anything here since 2016, it still gets a fair amount of traffic and email subscribers. So I am going to leave it live, but I am duplicating all the “evergreen” content related to business and marketing over to MarketingBS.com.
I may still write here from time to time if it is something completely unrelated to business (like my story about getting Hamilton tickets or the short fiction I wrote about the Fermi paradox)
If you go to MarketingBS.com you can also find details about the book, how to bring me to your organization as a speaker, and a new blog post on marketing BS every week.
I hope to see you there!